Case Study – Hair by Phillip Award Winning Hair
Sarah Binns, founder of Giraffe Marketing Solutions co-owns this salon with her sister Gemma and has done since 2012. When the two sisters acquired the salon from their father, their main priority was to make sure they improved its’ brand awareness to appeal to a wider audience. The salon’s already-successful reputation had been built up over the course of 40+ years with a loyal client base and had attracted new clients by relying on local awareness and word of mouth but the branding just wasn’t doing the reputation justice and needed an overhaul. The first steps were to create a marketing plan to set out the objectives. Starting the end in mind, the goal was to rank as #1 salon in Stotfold and the local area. With the creation of a PR plan, a new website build, introduction of email marketing, a social media strategy, an online booking system for client convenience, Hair by Phillip is absolutely going places.